Whole Foods Market introduces the first ever Turkey “Insurance” for the year’s most anticipated meal — in collaboration with Progressive Insurance.

Overcooked? Undercooked? Burnt? Dry? We’ve got your back.

Maybe you’re hosting Thanksgiving dinner for the first time this year and you have to tackle that turkey. Or maybe you’ve attempted before but can’t seem to get that bird cooked just right. Either way, this year, Whole Foods Market is stepping in to help you take on that turkey with confidence.

Starting 11/11/20, purchase your Whole Foods Market turkey and pick it up in-store or have it delivered* to you by 11/22/20, and you could be eligible for turkey “insurance” – just in case you commit a turkey cooking fail.

Visit this page between Thursday, 11/26/20 and Friday, 11/27/20 to submit your turkey cooking fail. You’ll need:

• Your Whole Foods Market receipt

• A picture of your turkey fail

• A brief explanation of what went wrong

If your claim is approved, Whole Foods Market has you covered with a $35 Whole Foods Market gift card. Feel free to spend it on whatever you like, but if you need some advice for cooking turkey number two, check out these tips from our experts. Limited to first 1,000 claims. Turkey fail determined by Whole Foods Market in its sole discretion. See full terms and conditions.

So, grab your baster with pride — you’re cleared to carve! Order your turkey from Whole Foods Market starting 11/11/20, with special pricing for Prime members, and check out our Turkey Buying Guide below.